Thursday, December 30, 2021

How to gain a growth mindset in your business area?.



Growing a business can be hard and some people think only a select few can gain this success and grow their businesses. It can be challenging in a certain situation. The thing about obstackles is when you struggle to find a solution can be hard. It takes the proper mindset to adapt to those situtations and overcome those obstackles.

It takes some sort of self confidence to go beyond limitations. People believe that their are limited to a certain level of abilities and intelligence. If you constantly move forward to overcome limitations and obstackles you can improve your self and your business growth in due time.

Those who seek challenges to grow will see obstackles to overcome when the they face situations when they want to grow. What is success exactly?. It is when you move constantly forward to gain what you have set goals for. It can be a target to make cold calls to convert clients to buy from you or a target that you as a supermarket owner you set to sell units of Coca-Cola of pairs or Nike Air Max.

Know your weaknesses.

If you are a boss that like to buy your employees every weekend drinks after work then you might work your budget downhill. Working from your comfort zone can make you blind to move forward. Stop  making excuses for your self. This will make your self easy and will make it hard to grow your business. How can you build a constant success momentum?. To maintain that you need to set goals and show determination and push your self and employees forward to adapt to trends through trainings and incentives.

The advantages of a growing mindset.

Your current mindset what you believe what you can achieve, talents, knowledge, talents what you have at the moment. This means your have a fixed mindset. To go beyond limitations you need a certain vision. This means having a future vision of goals to accomplish. You need to move from your fixed mindset to a growth mindset. People with a growth mindset embrace a world of joy, comfort and happiness. They are willing to take more risks and take challenges as motivational points to move forward.

How to embrace a growth mindset.

Comfort makes you from keeping taking risks. Because when you go on a journey when you do not know where it ends then fear is a factor if you will get what you want. Doing work with fear in your heart if you do not know if it will become a success or not then it might be challenging. First of all you need to see that failure is a part of the learning process and it is inevitable. Setbacks are challenges to make your self to improve and move forward. These failures can be a measuring stick to book constant improvements. This means you will see what need to be changed.

Steps you can take to create a growth mind set instantly.

You can view those challenges as opportunities to grow. 

If you know your capabilities and weaknesses then you can find a solution to embrace a growth mindset. Learn your self constantly new related knowledge. Be purpose-driven and set goal one after another. 

Know that also you make mistakes and see challenges as opportunities to grow.

Learn from others and keep an open eye on the compitition.

Find move effective ways to work and tools to cut costs.

Take risks and learn from your failures.

Train your employees and complement them for their successes.

Value the effort and grow your talent.

Be accountable for your actions.

Focus on learning.

To develop your business you need the know-how. To let the customers know that you got what they are looking for then you need to focus on their needs. If a customer comes for looking for Canda Dry Ginger Ale. You can not let them leave with a Coca-Cola. At this point they will be dissapointed.

 

Wednesday, December 15, 2021

How can you merchandise a retailstore?.



If you have plans to start a retailstore or have started one. Then you might already know you need to display your products in a manner to attract more customers and make them easy to find their way to the products to generate more profits. Even you own a discount supermarket you need to appeal your strore's brand a certain way to attract more customers. The people will get an idea about your quality of the products and how relevant the prices are. If you separate you from the competition by choosing the right products and placing it in the right place then you will gain more customers.

Keep in the mind about what your brand is and the targeted market.

Give your targeted market the right idea about your brand's persona. If you are situated in a city and you know that your targeted market is the upperclass such as lawyers, bankers, diplomats and doctors. Then you might want to open a 24/7 supermarket in that neighbourhood. These types of people who make 6 figures per year have servants. Such as people from Beverly Hills or Bel-Air in Los Angeles. If their boss wants a chilled Canada Dry Ginger Ale at one in the morning then their servant will go look for it. This is your chance to charge more then the regular supermarket because you sell that chilled Canada Dry Ginger Ale at one in the morning. This is the way to separate your self from the competition.

Position your products to display it in the right way.

Position your products in the right way to make your customers easier to navigate to find the products they want is pleasant for your customers. The supermarkts are all the same lay-out mostly. The products are positioned in manner when you come to the store first thing you smell are the red apples and fresh vegitables. If you are going to start a supermarket you might want to do some background research about what types of floor-plans you might want to choose. 

Make the shopping experience related to your brand.

People who come to a discount store do not expect a lot from the displays. They come to that store because it is cheaper than a store of a high segment. If you are going to start a perfume store who target the higher segment then need to place perfumes with a higher price and quality at the eye-level. Cheaper products on the lower shelves and higher shelves. 

Place related products next to each other.

If you have a supermarket then you also sell coffee. Then place the Arabic coffee next to Belgian coffee. In the case you sell chocolate the Swiss chocolate next to Belgian chocolate. Also you can place it on a display Island with a related group of products such as shampoo's next bath soap. 

Keep in mind the effect of cross-merchandising.

Place unrelated products which are in discount on an Island. This will spark the customers imagination and you will stimulate the impulse buying. Also you can place a display Island at the check-out line to stimulate the customers to save and spend extra couple of dollars and this will generate more sales. 

Create an ambiance.

Play soothing background music. Offer free samples and spread a nice scent around the store except you own flower boutique, perfume store or a fish store. Give the customers the idea that they are welcome in your store. And you are here to help them out and you are not a rip-off but you have interest in mutual benefits engaging with the customers. Let the customers know by using signs such as where the discount offers are with neon lights and let them for know for example where the fitting rooms are when you own a clothing store.

Thursday, December 9, 2021

How to become a business consultant?.



Every sale begins with the proper knowledge of the product which salesman owns. This is the same for business consultants. This is a huge business and annually there is a turnover of 250 Billion usd involved in this business around the world. To become a business consultant you need a bachelor's degree and knowledge and experience in a specific area. What about a business consultant how much do they make?.

How can we describe a business consultant?

A business consultant helps you to realize goals in areas like operations, engineering, sales streams, human resources, Information technology, marketing and supply chain. The business consultant works with the upper management to increase sales and revenue. The business consultant can give you training and shares their experience about a specific topic to educate you with the right tools. They teach the employees about new systems and process like working effective to save time and how not to be overworked and not to be stressed out. 

They also create business plans and manage to train the employees about organizational skills. Mostly this involves how to be effective and making the lines short and informal. This means more pleasent working sphere. They also help a business to become more customer friendly and train how to be efficient when approaching a client. And also when it comes to the customer service they help the employees to reach the customers to make upsales and generate more profits for the companies. The average business consultant makes 75,000 usd per year and some six figures per year.

How to become a business consultant?.

It requires knowledge and experience in a certain area. It involves data analysis, problem solving, research, strategy implementing,  training the salesforce for example. If you have the plans to become a business consultant then get a bachelor's degree. 

Specialize in a certain area of business consulting.

If you are an expert in a certain area and you have developed a skill and you have the interest to invest your efforts to keep the long term focus to generate money. Then this business consulting might be something for you. There are various fields of business consulting. If you enjoy working with people who share the same interest as you. And they also share the same passion as you. Then you can focus your learing into sales, marketing or human resources consulting. If you like to work as an individual then finance or data analysis might be more of a soothing field for you. 

Earn a bachelor's degree.

Within a major like sales, marketing or a business management you can get a job as a business consultant. To work for high grade consulting firms you need a master's degree. In the begining you can work with a bachelor's degree and go to university to get a master's degree as a part-time student. 

Follow courses within an area of your choice online.

Online you can follow courses to develop more of your knowledge and put it into work on your workfloor. There are site like Udemy and Coursera offering courses to get a master degree and you can focus on the field of your choice to get a master degree online.

Get official certificates.

Another way to manifest your expertise is to get professional certificates in industry association. For example you can get certified by Institute of Management Consultants USA. There are various associations offer such certificates. American institute for business for example. 

Learn the industry specific tools.

There are industry specific tools which are sophisticated like PeopleSoft by Oracle or enterprise resource planning software like Salesforce. There are also customer management software you can get hang of. There are lots of information you can find on social platforms or Youtube.

Tuesday, December 7, 2021

What does it take to become a better sales person?.



Doing business means simply making the sales. It involves insights and exploring the customers need. You can learn to become a better sales person. If you have the vision to grow your business then you can learn to sell better products. You can become a successful sales person by serving the right products to the right segment for the right price. It is not simple as picking up the phone and cold-calling. You can build a relationship with the customers and have mutual benefits.

Skills what a great sales person should have.

They are competitive.

Sales people want to be proactive. They are not coming to stare for 8 hours at the computer and leave. They have a huge responsibility to generate sales and reach targets. These people are true blacksmiths when it comes to generating sales. They know what the competition is selling for what price and what quality. First thing they learned is "Why should the customers buy from me?". They are willing to find out why you need a certain product for what?. They will give you tips about improved products and this means you will leave their store with a product you asked for. If this is not the case they will help you to find an alternative product.

They have a good listening qualities.

They are really good at listening. They give the customers the time to speak their mind. They are not that formal. They give a personal touch to the salespitch. To listen to the customer's means it takes a quite some of the patience. If the customers are in a hurry they always know a way to help the customer. These sales people will not leave the customers with a product what they are not came for. This means a major let down. That is why they take time to listen and mostly the stocks are well ordered to supply the demand. The customers are a lifetime asset for these sales people. They will not smooth talk and give you something of low quality for a higher price. 

They are tough.

One month they generate more sales than the planned target. The other months just less. But the well skilled sales persons are not waiting till the customers pick up the phone and call them after a prospective approach. They are proactive. They have a whole database of prospective customers they want to approach. Their main object is reach that target and get that bonus. They do not like be rejected. If they hear this. They will fight till the last end to help you out and generate that sale. They are not asking for donations as non-profit organizations. They are not rip-offs. They are here to help. They are not the Santa Clause neither. 

They are self secured.

Without confidence they are not generating sales. They are sure that you are in need. The customers want a product that is why they approach the sales persons. It is not like calling your girl or boy friend. Even when customers come to a supermarket the sales team know that the customers are looking for a product. If you can not find it they will help you out to find it. Sales people will approach the customers too. If a customer walks into a clothing store. The sales person will give the customers the time to look around. After a while the sales person will approach the customer if they can find the products the customers are looking for. 

Sales people are honest people.

Sales people do not want to sell you something what you do not want. They are here to help the customers out. They might want to generate more money for their business. In that case the customers get something in return. It is bad for their business to be aggressive and upsell to generate more profits. The sales people give you a honest product for a honest price. Even selling a Coca-Cola can needs work like offering good quality for the right price. 

Monday, December 6, 2021

How to become a smart retailer?.

If you had plans in the past to become a retailer it is never too late. There are two types of retailers such as the new online retailers and old fashion physical retailers. It is a challenging profession because there are lots of aspects of action, planning and thinking involved. You have to set up the plans for the future. You have to think and get a proper vision of the future trends those occur in the market.

The competition.

There are the local and big time malls that will get the piece of the market. You as a beginning retailer you have to be aware to set your self apart from those local, online and big malls retail stores. To become competitive you can focus on the prices you are going to offer to the customers. If you are going to or own a supermarket. Then you can find out what a certain product is priced at the competitors store. Either you sell an alternative product for a higher or lower price. Or you buy bulk discount products to sell the same products for a lower price than the competition. 

Give discounts.

If you have generated sales for a certain period in the past. Then you can reinvest to generate more sales. If you buy goods from wholesale suppliers who sell cheaper because they cut overhead cost through transport or bulk production. Then you are in the right field to buy bulk goods for a relevant cheaper price. This means you can offer the products to the customers by giving discounts and generate more sales because you have gain trust that you sell a relevant quality products for a relevant prices. Through the sales records you can keep an eye on the products which sell well and which sell less. If you find out that some products are overstocked then you can offer these products for discount prices.

Operate on the local market.

Be a local super hero. Give to the community and get the local people involved in you store's brand. If you focus on a certain segment of the local market. Promote your products or brand to the fullest to this segment. If you have the plans to grow then scale your stores inch by inch. If you open a store in New York then next go for Paris. Once you have opened a store in Paris go for Amsterdam. The locals who are shopping in their own city are more willing to step into your store to look around. You can sponsor a local soccer team with the name of your business logo to show on their team's t-shirts. 

Do not leave the online piece of the pie on the table.

The tech savvy customers are always looking for a good bargain online. It is easy for them to turn on their computer and shop till they drop. Create a e-commerce site. If you are a supermarket owner you can not leave this option unconsidered. Even when you consider buying your bulk goods at a wholesale store. Then you can buy your goods in China for example even if you own an physical store. Build a trust worthy image around your site. If you are an online electronic store store offer a reliable customers service and tech savvy customer care. 

Customer's service with a smile.

Keep a smile for the cause. Train your employers to the fullest to explore customers need with a personal touch. If a customer come to your sports wear store to buy pair of Nike Air's then you might get the customers interested to buy Nike Air Jordan sport socks too. It is so not cool to let the customers leave the store with something what they are not came for. If a tennis player come to your to your store for Nike Air Max 95 and this person have to accept that it is totally sold out. And your employee can offer an alternative. But the employee need to find out if the customer is sure that the alternative product satisfies this person just like the product which this person came to the store for.

Treat the customers as individuals.

If a customer have exploring your site for certain products. Then you can ask this person to subscribe to the newsletter and deliver personlized products related to the search query. Send customers text-messages based on GPS tracking. If a customers are near to the local store. Based on data you can offer personlized goods to those potential customers.  

How to start a joint venture?.

It is an option to scale-up when you are a small business owner and you are somehow well connected and have the knowledge and the right busi...