How to beat the competitors in sales?.

There are sales people with the perfect pitch. These people have not inherited those skills. Some did but even people like the Hilton sisters are not business savvy like Richard Branson or Elon Musk. Some people have the ability to develop their self to the fullest. Some have fancy degrees. Others have not even finished a vocational diploma. 

You can offer right value for the right price.

First of all you need to know the ins and outs of the products you are promoting. It is not that simple as opening a store and placing products on the shelves. You need to have a decent amount of stock and you will have to find out what the customers want. You can display products if you run a store. If you own a electronic store then you need to approach the customers directly and explore their needs. You need to offer discounts and promote products to let the prospects know that you got the products what they are looking for. 

Give out samples.

This is one of the options you can execute. Brands like Red Bull and Coca-Cola is constantly promoting their products with stands in the supermarkts. If they create a new product like Coca-Cola Zero. They hand out samples with setting up stands and giving the chance to people to taste their newest products. I can not imagine more established soda brand than Coca-Cola. It is not like sports shoe brands. They do not give out sample to just ordinary people. But they sponser people like Micheal Jordan or James LeBron. They have a big budget to promote their brand on national TV and other media sources.

Have a customer focused sales pitch.

The people are not waiting to hear the guts and glory about your company. They have issues to solve. You are the problem solver. You need to focus on customers need. You need to ask them what they looking for. To pitch the perfect products that fits the customers need. You need to talk to te customer and focus on the customers interest. If the customers come to your store for a new sneakers like Adidas or Nikes. Then satisfy them with selling Nikes or Adidas and also selling them sports socks. If they want to look around give them the chance to look around and approach them if they can not make a decision. 

Renew your business.

From time to time renew the image of your business. This might be the lettertype of your brand name and interior of your store. The colours of the products. If you are going to appeal to a new school of fish. Then fish with the right nets. Train your employees to generate more sales and teach them about the product's features. If new products are sold in your stores. Then people have seen these products on TV. They will come to your store to get more information if they are interested to buy. Innovate to beat the competition. You are not the only fish in the sea or the only elephant in the jungle. 

Tell the customers the difference.

Let the prospects know why your products are different from the competition. If you sell soda offer them a price let them know that your price is relevant to the quality. You are not David to fight giants if you are starting out. Then you might want to focus on a competitive price to sell units to generate profits. In this case more you sell more profits. Not like A brand products which have been around for 300 years. To compete with the giants do not need a slingshot. But beat them with competive pricing, features and catchy name or if you sell soda then the taste.