If you have plans to start a retailstore or have started one. Then you might already know you need to display your products in a manner to attract more customers and make them easy to find their way to the products to generate more profits. Even you own a discount supermarket you need to appeal your strore's brand a certain way to attract more customers. The people will get an idea about your quality of the products and how relevant the prices are. If you separate you from the competition by choosing the right products and placing it in the right place then you will gain more customers.
Keep in the mind about what your brand is and the targeted market.
Give your targeted market the right idea about your brand's persona. If you are situated in a city and you know that your targeted market is the upperclass such as lawyers, bankers, diplomats and doctors. Then you might want to open a 24/7 supermarket in that neighbourhood. These types of people who make 6 figures per year have servants. Such as people from Beverly Hills or Bel-Air in Los Angeles. If their boss wants a chilled Canada Dry Ginger Ale at one in the morning then their servant will go look for it. This is your chance to charge more then the regular supermarket because you sell that chilled Canada Dry Ginger Ale at one in the morning. This is the way to separate your self from the competition.
Position your products to display it in the right way.
Position your products in the right way to make your customers easier to navigate to find the products they want is pleasant for your customers. The supermarkts are all the same lay-out mostly. The products are positioned in manner when you come to the store first thing you smell are the red apples and fresh vegitables. If you are going to start a supermarket you might want to do some background research about what types of floor-plans you might want to choose.
Make the shopping experience related to your brand.
People who come to a discount store do not expect a lot from the displays. They come to that store because it is cheaper than a store of a high segment. If you are going to start a perfume store who target the higher segment then need to place perfumes with a higher price and quality at the eye-level. Cheaper products on the lower shelves and higher shelves.
Place related products next to each other.
If you have a supermarket then you also sell coffee. Then place the Arabic coffee next to Belgian coffee. In the case you sell chocolate the Swiss chocolate next to Belgian chocolate. Also you can place it on a display Island with a related group of products such as shampoo's next bath soap.
Keep in mind the effect of cross-merchandising.
Place unrelated products which are in discount on an Island. This will spark the customers imagination and you will stimulate the impulse buying. Also you can place a display Island at the check-out line to stimulate the customers to save and spend extra couple of dollars and this will generate more sales.
Create an ambiance.
Play soothing background music. Offer free samples and spread a nice scent around the store except you own flower boutique, perfume store or a fish store. Give the customers the idea that they are welcome in your store. And you are here to help them out and you are not a rip-off but you have interest in mutual benefits engaging with the customers. Let the customers know by using signs such as where the discount offers are with neon lights and let them for know for example where the fitting rooms are when you own a clothing store.
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