How to create an effective brand for your company?.

Effective branding is an art of it's own. This has been studied and we can see results of big time companies who took this serious. It is also a science. Branding design can have a load of impact on the view how customers see your products. It can gain long term success and you need to research the compitition and see what they are up to.

Research the compitition.

Many things can be said and done when it comes to designing a brand. But the main factor is the creativity. Set a up solid competitors research. List the top 10 competitors. For start you can get enough information about the competition through a Google research. Once you have an open eye on the competition then you need to design a one-of-kind design to attract customers. Be a Shani Davis and not a Micheal Jordan. 

Then you will see what the tone is of the industry. You will find out what have been worked through the ages for other brands. With inspiration you can create something new and totally unique. 

Adjust your brand to function on multiple media.

You all know we are in the digital age. You need to design eye catching fonts and lay-outs to place on online ads and webpages. You need to adapt to the space and create multiple lay-outs. Create stand-alone typographs. Give the customers the idea what your brand is about and what kind of quality you offer. Communicate with customers in a manner which is suitable for the audience of the segment. 

Keep it simple.

Do not go head over heels with designing. For example IBM, UPS and CNN has set trend with their eye catching and simple logo's. Brainstorm a little, look around what other less major brand have created. Be creative. You need to write down various ideas and narrow down untill you have a simple and purified logo design. It should be memorable and need to grow to a catchy design that apply to the customers. It should speak the customers language and catch attention when you post your design online on webpages or facebook and such. Good examples are Starbucks, McDonald's, Android, Fedex and Nike for they simple but yet memorable and simplistic design.

Communicate with your buyers through the design.

You need to focus on the buyers exceptations. If you designing a logo for a soda brand and the main excepation is from your buyers are to quinch their thirst. If you selling a soda can with lemon juice extracts then picking a colours like green or yellow is suitable. If it a soda can with grape juice extracts then picking a colour purple goes with a product. Pick a modern up-to-date lettertypes. Keep an close eye on the perfect buyer. This will give you an idea what the customers are in store for. Focus on the age, annual income, job title, location, interests, challenges, goals, needs, where they shop and shopping method for example. 

Stand out like Shani Davis on  ice skates.

You can be inspired from other brands but at the end of the day we all know that we need to be unique creating an effective brand logo's. Take your time to brainstorm and make a list of the competitors like I mentioned before. Get a cool background colors and keep it simple. Create eye catching logo's that communicate with your customers what your products are about. Establish a name that last long and focus on the long term and be classy to be ageless. Set rules that your brand can not be manipluated. Try to penetrate into the markets main segment of buyers exceptation of your product and talk to them with your brand. 

How to take your business to the next level with effective presentations?.

The movement of technology has set trend in a fast pace. Just imagine what the world now would be without the TV, computer and the Internet. Now you have the smart TV and the TV box. In the business world it is the same. The businessmen can not communicate without the smartphone, e-mail or video calling. This is just not all the software that is used. For example you might heard of PowerPoint. This software make you easier to create slideshows and presentations.

Business professionals use PowerPoint to train, motivate and stimulate the workers to function better. If you are a business coach or any type of business leader you might get to the point that you want to give a presentation. One of the methods business use to communicate with the customers is giving presentations to brand their business as a well worth shot. Presentations gives the customers a clear view of your business. What exactly you have to offer for what kind of prices. 

There are presenters that shows a great signs of well prepared and skilled methods. These presenters got the know-how to bring the presentation in a entertaining manner. With well designed visuals and much more. 

What are the benefits of a presentation.

Face-to face interactions inflicts a personal touch and can make the customer more interested by giving undivided attention and answer the questions and give more depth to the salespitch. This way you can build a bond with the customers in a manner to stimulate the customers to buy more often from you. 

Interaction: A presentation is the one of the ways to interact with the customers. Creating slideshows with layouts also visualizing with bulletpoints to get the point across will give an advantage to get in touch with the customers.

Add professionlism: Show that you are an expert in the field you work in. Create a great lay-out and use attractive fonts and be entertaining when you give presentations. 

Storage for further reference: You can send the slideshows to the computers of the customers for future reference. This can be an easy method to keep all the information on the computers of the customers to find more information when they need it.

For business growth a presentation is inevitable: Only having a reliable product is not enough to become successful. You need proper promotion and need to spread the word. It must show what the advantages are of the products. The presenation should leave a lively impression and adding icons will give customers the information they need.

How to prepare a great presentation.

You need to be ready to leave a great first impression and you need to know your material what you are showing to the listeners. It is not matter of having a nice looking slideshow. However this is one of the things you can be giving to the business people, investors or your co-workers. Be enthusiastic. Let the viewers know that you are showing the valuable information they need. That you are not wasting their time. You need to walk around the stage and make eye contact with the audience. You need to arrive to set up the material and attributes and rest properly before you start. 

Make sure that you are heard in the back. Dress properly. And the lights should be good to make your self seen across the whole space. Be easy with your self and loosen up and have a Coke and clear your throught. We all know that the first impression counts. Start your presentation with a bang. People nowadays are looking for entertainment and they are not willing to pay attention unless they are getting a kick out of it.

How to get the capital to start your business?.

There is a study that proved that 94% of the businesses fail during the first year. It is a rough ride when you do not know where you are going. If you have created a business plan that is accountable and actionable. Then you can keep the records of monthly sales and costs to get the vision to plan for the next quarter. So the funding when you start up or when you are going to operate your business on a large scale is needed. I will give you some options how you can find capital when you are starting up or when you are going to invest in your exsisting business when you plan to scale.

Self-funding your business.

If you have finished high school and got a diploma on a level which you can start a business of your own. Then you plan for the first 10 years to work for boss. This means when you are 23 years of old you can make around 2000 usd at working for company like Coca-Cola as an account-manager. You can save 1000 usd per month and this means on a 10 year base that you have saved 120.000 usd after when you are 33 you can fund your own business and generate large sums of money when you have created a business plan.

Crowdfunding to start a business.

There are several major sites which give you chance to sign up and find future consumers who want to buy your product and donate. You need to provide solid information where you need the money for. If you are going to start a soda company then you can place and image of the brand name and the pricing and the flavours you are going to supply. This also means marketing and gaining interest of the consumers. Also you can gain attention of the common people who are willing to donate and reject the professional investors and money hungry opportunists who want to be part of your business. It is kind of competitive to earn on the crowd funding area. You need to let the consumers smell that your business is going to be successful and the consumers will get an quality product for the right price.

The angel investors is an option.

These investors have a keen interest in giving money for a return on their investment. They want to know what type of profits you will gain in a certain period and how solid your business model is. If you can prove that your business can secure the money these angel investors give you. And you pay the interest on time. Then you might want to find angel investors to gain start up money to fund your business. Big names such as Google, Alibaba and Yahoo got funded funded by these angel investors. These angel investors are funding companies in the early stage of growth. Once you have scaled up your business then you will automatically generate enough profits to pay off the funding of these angel investors.

Venture capitalist investors might be something for you.

If you starting a small business and you are passed the start up phase and you want to scale your business with a help of the venture capital investors then this might be a good option. Fast growing companies can get help from these venture capital investors. Then are looking for businesses that are going to grow within 5 years and are going to gain lots of profits within this period. They are scoping for large opportunities that will grow fast from 3 to 5 years. They are asking for overview and controle of your business. If you have no problem with this then this might be something for you. 

How to make your customers a lifetime asset?.

It is a fact that all the types of customers are the lifeblood of your business because you are depending on them to generate profits. To keep your customers for life then you need to provide the value that they are looking for. Their need must be the main focus and customers spend their money on your products because they find it simply a good bargain.

Become more customer focused.

One of the added value you can provide to your customers is a solid and reliable customer service. You can sell the best products in the world but to help out the customers after buying your products or services you need a good customer service. This will help you gain more customer's trust and you can upsell during this process of customer service.

Upsell to targeted customers.

There are customers with large budgets and others are not. You can find salesrecords of customers and target the segment that are willing to spend more that the avarage customers. If a customers has bought your products in the past more than avarage customers then you can provide information about more improved products to those customers with a large budget. 

Cross-sell to generate more profits.

Cross-selling means when you sell a different product to an existing customer. Not all the customers are the same. You can market a related product to the previous product. You can offer more information about other products to customers even they are not aware if the product exists. Good example is the apple pie of McDonald's. If the apple pie is displayed at the cash register the sales are made better than when the customers see the apple pie for sale on the menu.

Build a responsive system.

Once a customer want to reach out to you about a product delivery question or even they want to know if you have a certain product in your stock then they can reach through an e-mail or chatbox. This means that you can answer these questions with such a system that makes the customers happy when their questions are respond.

Go beyond customer's exceptation.

It is a fact that you can not make all the customers happy at the sametime. But you can let the customers know that you are ready to help them out. That you are their saviour. Today my food delivery service called at 9:00 o'clock in the morning if I am willing to accept the food delivery at 9:30 instead of 10:00 o'clock. They asked if my rolling tabacco is still at stock and if I had enough to smoke. They delivered the my grocery 30 minuted earlier. This was a good move of the supermarket.

Get your customers to earn money by spreading the word.

If your customers have a good experience about your business. They will pass the word to their family, friends and neighbours about your business or your company. Let your customers earn by spreading the word about your business. If a customer buy a Heinz Ketchup for 1,89 usd at your supermarket. And at the other supermarket it is 2,49 usd. The customer who bought it online will share the link with their friends or family. Let these customers earn by spreading the word. You can set up referal links on your e-commerce websites.

Create a healthy bond with your customers.

Let the customers know that you are willing to listen to them. That you are proactive and your salesteam is doing everything to help the customers out. Get to know your market to find their needs. Tap into the market with the will to supply the demand. Find out information about the customer's exceptation. Connect with customers through the phone, e-mail or social media. Keep an open eye on the top segment of your customers. If the demand is changing take action. Provide customers reviews about products they might find interesting.