Effective branding is an art of it's own. This has been studied and we can see results of big time companies who took this serious. It is also a science. Branding design can have a load of impact on the view how customers see your products. It can gain long term success and you need to research the compitition and see what they are up to.
Research the compitition.
Many things can be said and done when it comes to designing a brand. But the main factor is the creativity. Set a up solid competitors research. List the top 10 competitors. For start you can get enough information about the competition through a Google research. Once you have an open eye on the competition then you need to design a one-of-kind design to attract customers. Be a Shani Davis and not a Micheal Jordan.
Then you will see what the tone is of the industry. You will find out what have been worked through the ages for other brands. With inspiration you can create something new and totally unique.
Adjust your brand to function on multiple media.
You all know we are in the digital age. You need to design eye catching fonts and lay-outs to place on online ads and webpages. You need to adapt to the space and create multiple lay-outs. Create stand-alone typographs. Give the customers the idea what your brand is about and what kind of quality you offer. Communicate with customers in a manner which is suitable for the audience of the segment.
Keep it simple.
Do not go head over heels with designing. For example IBM, UPS and CNN has set trend with their eye catching and simple logo's. Brainstorm a little, look around what other less major brand have created. Be creative. You need to write down various ideas and narrow down untill you have a simple and purified logo design. It should be memorable and need to grow to a catchy design that apply to the customers. It should speak the customers language and catch attention when you post your design online on webpages or facebook and such. Good examples are Starbucks, McDonald's, Android, Fedex and Nike for they simple but yet memorable and simplistic design.
Communicate with your buyers through the design.
You need to focus on the buyers exceptations. If you designing a logo for a soda brand and the main excepation is from your buyers are to quinch their thirst. If you selling a soda can with lemon juice extracts then picking a colours like green or yellow is suitable. If it a soda can with grape juice extracts then picking a colour purple goes with a product. Pick a modern up-to-date lettertypes. Keep an close eye on the perfect buyer. This will give you an idea what the customers are in store for. Focus on the age, annual income, job title, location, interests, challenges, goals, needs, where they shop and shopping method for example.
Stand out like Shani Davis on ice skates.
You can be inspired from other brands but at the end of the day we all know that we need to be unique creating an effective brand logo's. Take your time to brainstorm and make a list of the competitors like I mentioned before. Get a cool background colors and keep it simple. Create eye catching logo's that communicate with your customers what your products are about. Establish a name that last long and focus on the long term and be classy to be ageless. Set rules that your brand can not be manipluated. Try to penetrate into the markets main segment of buyers exceptation of your product and talk to them with your brand.
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