It is a fact that all the types of customers are the lifeblood of your business because you are depending on them to generate profits. To keep your customers for life then you need to provide the value that they are looking for. Their need must be the main focus and customers spend their money on your products because they find it simply a good bargain.
Become more customer focused.
One of the added value you can provide to your customers is a solid and reliable customer service. You can sell the best products in the world but to help out the customers after buying your products or services you need a good customer service. This will help you gain more customer's trust and you can upsell during this process of customer service.
Upsell to targeted customers.
There are customers with large budgets and others are not. You can find salesrecords of customers and target the segment that are willing to spend more that the avarage customers. If a customers has bought your products in the past more than avarage customers then you can provide information about more improved products to those customers with a large budget.
Cross-sell to generate more profits.
Cross-selling means when you sell a different product to an existing customer. Not all the customers are the same. You can market a related product to the previous product. You can offer more information about other products to customers even they are not aware if the product exists. Good example is the apple pie of McDonald's. If the apple pie is displayed at the cash register the sales are made better than when the customers see the apple pie for sale on the menu.
Build a responsive system.
Once a customer want to reach out to you about a product delivery question or even they want to know if you have a certain product in your stock then they can reach through an e-mail or chatbox. This means that you can answer these questions with such a system that makes the customers happy when their questions are respond.
Go beyond customer's exceptation.
It is a fact that you can not make all the customers happy at the sametime. But you can let the customers know that you are ready to help them out. That you are their saviour. Today my food delivery service called at 9:00 o'clock in the morning if I am willing to accept the food delivery at 9:30 instead of 10:00 o'clock. They asked if my rolling tabacco is still at stock and if I had enough to smoke. They delivered the my grocery 30 minuted earlier. This was a good move of the supermarket.
Get your customers to earn money by spreading the word.
If your customers have a good experience about your business. They will pass the word to their family, friends and neighbours about your business or your company. Let your customers earn by spreading the word about your business. If a customer buy a Heinz Ketchup for 1,89 usd at your supermarket. And at the other supermarket it is 2,49 usd. The customer who bought it online will share the link with their friends or family. Let these customers earn by spreading the word. You can set up referal links on your e-commerce websites.
Create a healthy bond with your customers.
Let the customers know that you are willing to listen to them. That you are proactive and your salesteam is doing everything to help the customers out. Get to know your market to find their needs. Tap into the market with the will to supply the demand. Find out information about the customer's exceptation. Connect with customers through the phone, e-mail or social media. Keep an open eye on the top segment of your customers. If the demand is changing take action. Provide customers reviews about products they might find interesting.
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