How to scale and grow your business?.

Scaling a business is not the same as growing a business. The meaning of these two definitions are confusing. For example the rapidly growing small businesses are not scaled companies. We might think that small businesses grew in a short time might be successful. It is that giants are successful. I am talking about business took a shot at the longrun and scaled their branch for branch in due time. Growing too quick will give you a feeling of you have succeeded but there is a sureshot foundation needed to break the fall of the growsprout. There is a good foundation needed to be sure of that your profits are growing from time to time and the pitfalls of vulnerable factors like rushing small business owners taking risks and lead by greed might be the issue.

What is scaling a business?

Scaling a business is in the initial state is to set up and grow. To scale a business you need a plan to set up properly and grow in due time to make profits and get a bigger market share throughtout the time. In the first period the profits might not grow fast as you might think because you have not spread the word or proven the expertise you posses. You need to prove a point to get your products to customers that are curious. You can influence the market by approaching the customers in a non-conventional manners. Your main focus is to grow and scale then you need to focus on product quality and relevant prices for your products and how you are going to supply the market demand in a way that is mutually beneficial for you and your customers.

Keep focus on the main purpose.

Why starting a business? You might be already a rich man and it might that you want to make the world a better place and you want to sell solar panels to impact the climate change. Then the main focus is to sell so much as solar panels as possible. Then you might focusing on letting people know why they should switch into using solar energy. Define what the main purpose of your business is.

Create a business map.

If you got a business loan then you already have created a business plan and you need to create a business map. To keep focus on accountable business map will keep your focus on the main goals. You need to plan forward and get a vision what it takes to grow your business. This might give you an idea where you started and where you at now. This also means that you can plan ahead to achieve more success.

Fine tune your products.

To keep the longterm focus you need to make your products quality gradually improve. To fine tune you need to keep an open eye on the competition. If an other supermarket is selling a Coca-Cola for 69 cents then you also can sell your Coca-Cola for 69 cents or replace Coca-Cola with a Dr.Pepper. If it is the case for every supermarket in the city which sell Coca-Cola for 69 cents. Separate your self by not selling Coca-Cola but sell Canda Dry or Root beer. 

Work on a smooth communications inside your company.

Work on the workfloor culture and promote loyalty between the employees. You need to motivate the employees to create a pleasant work ambiance and through communication and create great work ethics on the workfloor. The internal operations need to work well. If you treat your co-workers well then they are ging to treat the customers in that way too.You need not to become overconfident when you just starting out. Give your self time to grow and create a solid base before you are going to scale your business.    

What you should know before starting a business?

It is almost easy to think only having a great business idea will make you profit. If are have a plan to start a business then this is the start. After that you need to plan for the future how you are going to operate your business. How you are going to find customers and what you are going to offer to the customers and what the competition is offering and one of the questions you should ask your self is. Why the customers should buy from you?.

Determine what your field of expertise is.

Ask your self in what field am I going to excel?. If you have finished business school then you have the knowledge about starting a business. If you have passed the exams with positive results and you have chosen to study retail management then you know how to start a supermarket for example. If you personally is driven to be a leader then you know starting a business is good choice. If you view your self as a optimistic person with the right attitude to take risks and then you might be the person who is bulletproof to wage war to make money with your own business. Also you have to be professional and social to maintain good relationships with the suppliers, employees and customers. 

Explore the needs of the market you are going to supply.

You are not alone in this journey. You can find information through hiring a marketing firm to do research to find what the demands are in the segment you want to serve. It starts with a realiable and accountable businessplan. If you have a plan then you need to state in this plan such as what need you are going to supply. Then you know that competition is out there. You are not the only one serving this market. For a bigger market share you need to separate your self from the competition with packaging, pricing or your channel of supply. If the market is dominated by commercial giants and you are not Goliath but David. Then you have to come prepared with a financial slingshot. To be smart and fight the strong. If you are a supermarket owner and every supermarkt in you city sell Coca-Cola then you can sell Dr.Pepper to separate your self from other competitors.

Determine what your channels of supply there is.

If you starting a retail business then you will have to find a supplier for your store. If you starting a supermarket you need to find a distributor that help you to stock your store on time and the price and quality must be relevant. You need to contact the wholesale suppliers and compare what goods are for your store. And what not. There are various distribution channels. You can buy direct from the manufactures, exclusive distributors who supply goods to local wholesalers. The most economical move might be to buy from the manufactures. This means the middlemen like wholesalers are dismissed to take a piece of your profits. If you buy direct from the manufactures then you can give lower price to your customers and sell more units to generate more profits. 

Create an accountable and realiable financial plan.

Get an overview what the total income and costs are on monthly basis. Create a cashflow statement. Do a market research to find out what products are performing well and what not. Keep a record of the monthly shipping costs, rent, utilities, raw material and the commissions you have paid. Create a break-even-analyis. Get an overview when your business is making profits and you can find out what it takes to generate more profits in a certain period. You need sort of future vision to estimate the monthly sales. You can create a worst case scenerio, best case scenerio and likely scenerio. 

How can you turn an idea into business?.

It starts with an idea. What about the American dream?. This can be put into a plan on paper or in your computer into data. If you have a plan to start a business then you need to find what type of market you are going to operate in and what demand you are going to supply. Many business owners have set up shop and got filthy rich. They all had an idea and when the lights got turned on they put their plans into motion to make big money.

Put down on paper what market, what demand you are going to supply.

To find your targeted market you need to get the ideal image of the consumers. These people come to your store or website to buy products they find that make their lives easier. To make their life easier then you can provide the products what they want to buy for the relevant price. To make the customers come to your store instead of the competition, you need to appeal a certain way what find customers compelling.

Make connections to build a network.

Remember you are not alone on this journey. There are all types of companies and sources you can get support from. Make connections and reach out to the right type of firm at the right time for the right price. If you have family and friends involve them into your business to find the connections from them. When you need a outsourcing company to generate sales through the phone then you can consult a business consultant to make your life easier.

Create a financial plan.

You need a fullproof financial plan to secure your profits. You need to get a vision of how your products are going to be created, marketed and sold to the consumers who are willing to buy from you. Once you have a financial plan created you will have a deep-end insights about how much profits and costs it is going to give you. You also need a marketing plan to find out the size of the market. And also what segment you are going to supply to. In the first term you can write down objectives, keys to the ideal successes, how you are going to separate from the comeptition.

Figure out the source of your capital.

You can find a bank to get a loan. If you have money of your own to secure the bank that you are not taking a risk to start a business. The banks do not take a risk if you do not have any capital of your own to invest in a business. You can find venture partners who are willing to invest in your business for a share of the profits. On peer-to peer lending sites you can get a loan without going through too much trouble. Even for a loan of half of a million USD it is no problem nowadays. If you are going to start a non-profit organization then you can set a site to raise funds such as crowdfunding.

Learn from early adopters.

Soda pop is a popular drink. Coca-Cola has been around for years. They have a large market capital share. If you want to start a soda brand to supply a supermarket chain then you can learn what makes those early adopters so special and why they are doing good business?. Why are they got so large through the years?. Starting business is not that simple as having a plan and a view. You need to keep up with the big boys who also operate in the market.

How to draw more attention to your business?.

Lifeblood of any business are the customers. These customers want to buy your products because you offer a product that make their life easier. To draw more attention to your business you can do several things to get the point across. It is not always the low prices that attract the customers. Because some customers are buying products also to maintain a status. Look at the pop stars who set trends with their clothing, haircuts and rides they drive.

Be unique and separate from the competitors.

No idea is original and monopoly is prohibited to practice if you are a legal business. To be different than others you need to find that gap in the market and apply to customers who are willing to buy from you because your product is more of the quality they prefer. It would not be a Snicker if this product did not contained peanuts. Candybar market is not dominated by Snickers or Mars. How did these businesses made name?. Because they offer the flavours what the customers want for the right price. Restaurants for example offer dishes that is typical for their specific niche. Create a product that is customized to serve another targeted segment.

Be the good guy to raise money for the charities.

As we all know we are not alone. In the western world there is progress made but in the third world there is proverty. Even in America there are homeless people struggling to make the end meet. If you can mean something to give to charities you will do something good. After all what is the point if we do not help each other. You can set up a website to let the customers know that you donate a percentage of the profits of a certain period to a charity. When you sell a certain product that you offer certain percentage of the profits of that product to the charities.

Sponsor a sports club.

You can ask if a hockey club want to wear your t-shirt and shorts with your brand name. This will bring attention to your business. This will make people curious what type of business you are. This will bring customers to your store and they will get more clear image when they come to your store. You can sponsor by giving out sports drinks to the football club and they will mention in their monthly sports magazine that you have given those drinks.

Create a contest or tournament.

As a business you can start a challenge to get the football fans together to play soccer. You can give the first prize, second prize and the third prize. If you own a restaurant chain then get the customers to join a eating contest. You can create a marathon or a sports meet to get the schools out of your area to join. Create a challenge on Facebook.com page of your business by giving out samples of your products who writes the best review of your business, product or the service.

Display your products the right way.

If you own a store then you can present the products in smooth looking shelves or if you own a discount supermarket then you can display the products that is relevant to the price. You can hang flag, banners and print out your brand name or the business name on flyers to give out to get more attention. For example McDonald made a great move to place that M letter by the highway for the hungry drivers. In almost every city which is nearby a highway you can find a McDonald. No doubt you can not mis that commercial giant.

Become a trendsetter.

Nike for example. All the inner city kids have bought this brand once or more. And some have collections of sneakers, hoodies and baseball hats of this brand in their home. Be like Nike and this does not come overnight but it takes years to grow. Be patient and set trend with your product, service or your business. Nowadays is okay to be different. If Bjork was another Madonna then she would not make her name big like she is now. She is known for one of a kind style.

How to have a productive business?.

Your aim is to generate more profits as the time passes by. To grow in due time you need to set goals to be productive and maintain good business relationships. Setting a timeframe for certain tasks can improve your business and have a clear idea what is expected from your workers. You need tested techniques to improve your business productivity.

Make a time-table for each and every task.

You need a delegate tasks to a certain worker and track down with a software so that you can analyze how productive a worker is. Your team leader can fine tune the workers who are falling behind and train them for the delegated tasks. This way your team leader can have an idea how to improve your business. In case a the production is failing you can catch up in due time after the analyzes. This way you can reward the workers who are performing well and they will be more motivated to work to improve your business.

Take frequent time-outs.

Do not expect yout workers be too busy. This means that they be overworked and get stressed. The workflow must be smooth. If your workers do the same task over again and again let them do another task get a different feeling. Doing the same task can burnout the workers and they are already not happy because they are another number on your workfloor. If you have satisfied employees they will give their best shot to get the job done. Once they take breaks frequently they can get a load off their back and feel relaxed again to continue with their job.

Becareful when you book unproductive meetings.

It is a known fact that all the departments of your business should know what their tasks are at be begining of the shifts. These meetings are inevitable for your team leaders to let the employees know what is expected from them at the begining of the shifts. Having deadlineswill have you all to reach is meetings which are productive to improve your business. It is not that good to communicate through e-mail discuss matters about reaching goals. Face-to-face you can be more personal and talk direct and you can go into details.

Avoid mutli-tasking.

This is done to meet deadlines to be more productive. In fact the employees can go home because they feel like they are enslaved. They can get burnouts and get stressed and the attitude towards other workers can be rude and loyalty is far from okay. In those cases give your workers one task at a time to work on and give them frequent breaks. This is not efficient because they feel like they are being used and their main motive is not the money. They want to explore their horizon working for you. The workers can feel like a machine and get wrecked in due time.

Motivate your employees and reward them for their performances.

People work to be part of the society and they expect a salary for that. The people do not like to sit at home all the time. When it comes to money it becomes academic. It becomes a talent to make more. People feel like losers when the neibougher drives a fancy car and you drive a scooter. You need to give your employees hope of a better future when you hire them. Be clear about the perspective of their careers. Let them know if it is possible to grow in due time and what department is next and how much money they will make if they move up.

Nobody is perfect.

Realize that nobody is perfect. You must not expect that everything will go smooth if a employees have fancy degrees or 5 years of experience. You need to practice patience to keep your workers motivated and you can reward them. It is not realistic to expect that an employee know everything when you hire this person. In the initial state you might get to train this employee except this person has experience. This employee need to get hand of co-workers and feel the bond you have created on the workfloor.

Have a proactive attitude.

If you want a future vision how to grow your business then keep a record of the current stocks and what the costs of the waste are. This can harm your business if you do not have your eyes open. Every cent counts. If you production costs go up do not hesitate to adjust the price you sell your goods for. There is lots of businesses which are competing in every market you can imagine. You need a proactive attitude to keep an open eye on the competition. If you serve the same market segement as your competitive brands or businesses. Then you need to know what their next move is. If they come out with a new product version. Then you can not fall behind.

How to convert leads into sales?.

Simply advertising such as sending out e-mails would not convert. This is also a simulating method to make your prospects at your offer offer. You need to find the customers who are looking for a certain product at a certain time. It is like selling cool drinks in Africa or India. Because you have a store does not mean that people will come your store or your site automatically. These are some things you can do to convert leads into customers.

Offer somethings for free.

It is a known fact that people like free stuff. There are big companies like Coca-Cola who introduce new versions of their soda to that thirsty audience. They give free samples of their drinks such as Fanta mango/orange or Vanilla Coke for free at stands on locations. They have set trends to give free samples. Without customers knowing what they can buy they will never convert. No matter what free stuff is a great way to convert leads into customers. Shampoo and perfume brands for example. These companies offer free stuff at stores to try. It is not always how much your free stuff is worth, but people are curious to know what can help them out.

Ask your prospects to convert.

Offer a time-sensitive offer or a discount. And ask if the customers know what the advantages of your prodcuts or services are. Good lead is a good lead. Then you know prospects are interested and get them to convert through your sales team or sending these people offers that they need. The competition is out there and you need to compete with them and get the customers to buy from you. It needs some sort of action and approach through the phone, e-mail or Skype.

Provide information about your products or services.

Customers are web savvy nowadays. They can find information about the products they before they convert. You can give information about the products or services through the TV, Radio and the news papers. These conventional methods of informing people to buy your products have a great potential. Once you have generated a lead you can inform further about your products to get prospects to know more about the products or services.

Follow-up the prospects.

If it is through your website you got the e-mails of the prospects. Then you can send e-mail to ask their telephone number to get in touch. Then your sales team can approach the leads to convert. The personal contact with the sales agents will give the leads an extra boost to convert. The people will get to know more of what they are going to buy. More information about warranty and once the leads are willing to convert then you can stimulate them buy more products.

Do not make your prospects wait.

The leads are a hot commodity. The interest in your products or services are shown by the people who are waiting to buy. The interest might dissapear after one hour of you do not approach your leads soon as possible. They might go to your competitors when they can not wait. Lots of companies have chatbots nowadays. The people in a hurry can proceed to contact through the chatbox for more quicker satisfaction.

Keep the leads warm.

Once the leads are generated through the e-mail then you can call after 10 minutes. Then you can find out if the prospects are willing to buy and state through the phone what the products or services you sell have a value what the customers are looking for. To keep the leads warm you can ask if they want to subscribe to your company’s newsletter. The first steps are made by the customers to show interest in your products.

Pay attention to the customers.

This is when hungry buyers are looking for the products they need. Once you have generated a lead then approaching them and get their attention to get more familiar with the products you sell. People in need can act quickly when you find a relevant products for the right prices. They have a certain budget in mind and you can find out exploring their needs what products fit their needs. It is proven 50% of the customers are not ready to buy although they have showed interest.

How to kill production costs in manufacturing?.

Before we can reduce manufacturing costs you need to get a hold of the overall costs that is going to be a downfall for your business. You need to take a look at the costs that have risen. And the costs which stayed the same and other costs that went down. Keeping an open eye on the records of production will give you a clear view of what need to be changed to generate more profits.

What are the production costs and what are the other versions.

Production costs exists out of processing raw materials in other words also different resources and producing a final product to sell. All the cost which is needed to process the consumer goods in the factory is called production costs. Production costs exists out of direct material costs plus direct labour costs and factory manufacturing overheads.

Direct material costs.

Direct material costs exist out of taking your time to search for the material and transporting the raw material to the factory. Also the costs to buy the raw material. The labour costs are the direct material costs and the costs to load and unload.

How to reduce production costs of direct labour.

If you have an organized human resources and you have team leaders who are willing to give their best shot. Then you can cut costs on working efficient with employees who are motivated to compensate their efforts with a rightfully earned wage. You can motivate the well performing workers with bonuses and incentives. Also health insurence is going up from time time. It is well known fact to cut costs you need to adjust the health insurence for your employees by finding an alernative health insurence which offer more quality for your money. This is kind of old school to share profits with the employees. If your store generated a certain profit then when employees get an equal share is not that fair.

Get rid of organizing extra shifts.

Lots of managers make a wild guess how many workers are needed to get the job done. Nowadays you can keep a close eye on the production effort by working with a software to find out how many employees there are needed to get the job done properly. If your team leaders do not plan the shifts accurate then production costs rise. Either too many employees for the shift or not enough employees to can make your production costs rise. In case production amount is not enough or too much for the right demand.

How can you reduce the manufacturing costs.

You can look for alternative suppliers if the current suppliers do not like to negotiate new prices for direct materials. It is not easy to discuss prices because it is sensative because there are mutal benefits. If you do not negotiate new prices for your direct materials can make the production costs rise. Build a honest relationship with suppliers to have mutual benefits. It is not always the low prices but relavant quality for the amount of money you pay.

How to reduce manufacturing overheads.

Reducing manufaturing costs can save you time and effort to free up the money you can spend on other parts of the business. The rent which is payed for warehousing for example or your store need to be reviewed. You can look for alternatives if you need to cut overhead costs. You can keep an eye on the profits which a certain branch generate. If you want to grow then cutting cost is a major part and if you keep an accurate track then you will have the view to grow.

Look at the all the costs and your offices for example.

The costs for office supplies, fuel for staff verhicles, costs for software and staff supply might be costs you need to take a close look at from time to time. It is for sure that the cost for production is not only in labour. You might be overspending on these small costs. You can buy a different coffee brand for your staff and switch to electric cars or vans when you have a staff who are working to deliver goods.

How to make money through discounts?.

To offer discounts is an effective appoach to generate more sales. It is a well known strategy and it is popular amongst retailers. Lowering prices can bring you sales but it can also damage your reputation. You need to make the sales the right way. It is a good thing to get a clear view about pros and cons about offering discounts.

What is exactly a sales discount strategy?

Retail discounts are offered to generate more sales through selling more units for a certain given time. Some retail stores offer whole store-wide discounts to make space for a new collection of goods. Just like the winter sales with discounts to make money with the goods that were left in the stocks of the store. Big time retailers sell in large quantities their products for a low price to generate more sales in a certain time-frame.

Why do retailers offer discounts to customers?

To bring new customers it is a good thing to offer discounts. Also to sell large amounts of products at a lower risk. Let’s be honest we all know that lower prices make the customers happy and offering discounts bring more happy customers to your store. To increase brand loyalty you can attract new and existing customers to your store to buy from you by giving discounts.

To drive sales and to improve cashflow.

The retailers offer discounts with coupons to drive more sales quickly and improve their cashflow. When customers come to your store they feel like that they are getting a good deal and spend money without planning. Even when customers have a budget they are willing to spend couple of extra dollars. To attract new customers it is a good way give customers discounts. Lower prices will bring new curious customers to try your products for a lower price. If they are satisfied they will buy more from you even for the regular price.

To generate large amount of sales.

Your goal is to generate profits this can be done by giving discounts for a certain time-frame and to increase brand loyalty. Selling large amount at a time can bring you in more money. If you have a reliable plan and communicate with your customers to make them bond with your brand. This will get past customers to buy from you. You can encourage them to visit your business again get to know your new products. Existing customers feel special when they are offered discounts through loyalty programs. You can offer existing customers tailor-made solutions to continue to buy from you.

To make space for new products and get rid of old ones.

Giving discounts can make your old collection of products sell quicker and this way you can make space for a new collection. If your clothing store had collection of the summer left over. You can get rid off those by selling those goods at a discount price. This way you can make space for your new items that will sell in the fall. Some customers feel sometimes when they buy your products or services constantly that value is going down. Offering high prices to maintain a status can bring more customers from a higher segment.

Do not run discounts too often.

Offering discounts too often can bring your profit margin down. This means you have to sell lots of units to meet the break-even-point. To keep your brand exclusief you need to offer a certain value for your goods. The thing with discounts is that the prices go down and you will have to catch up in due time. The cashflow is going down and profits will get low.

Offer discounts to new customers.

You can attract new customers by giving small discounts. Offering special offers to attract new customers to your store will generate more sales. You can give discounts to ealy adopters. You can build a loyalty program who are willing to buy from you. You can generate sales through pre-orders. Also offering time limited discounts can bring you new customers. Implement personalized offers to attract new customers.

How to start a travel business?.

There are several travel businesses you can start. First of all you can start a travel franchise and open a office in the town where you live or a home based travel agency. Nowadays you can set up a website to sell flight tickets. No matters what type of travel business you start it comes with challenges like hard work, taking this business serious. Also you need lots of dedication and keeping an open eye on the track records such as finance and supply chain to grow in due time.

Open a travel agency in a town where you live.

Lots of people say that opening a shop is not that profitble. A traditional retail shop is an fantastic option you can choose from. Then you have to offer the right travel options and in addition you can offer the right brands and also accomodation to the potential buyers who are visiting your store. It is not cheap to start a travel agency shop because you often have to rent a space and find suppliers. Now that Internet is getting terrain this is far more cheaper option.

Set up a travel website.

Setting up a travel website might sound easy. It is not because it takes time if you can code or if you outsource it takes money to invest. Then the competition is out there. There are big game hunters bagging elephants. You might be one of them if you start a travel blog and grow in due time. Then you will have to spend lots of money on ads and visitor that come to your travel website and leaving without buying can be a major let down. Big brands spend millions of dollars on TV, Radio and online ads to generate profits. They have the largest market share. Starting a travel website on a budget will be headache if you do not offer the customers value for their money.

What does it take to start a travel agency?

You will have to get a the legal issues done like getting a license. There are no prior experience needed to start a travel agency but having knowledge and background information is the backbone of any business to grow. If you have the knowledge you can offer this to the customers to experience the holiday of their life. If you take a travel franchise then you get all the training and support to learn from a personal coach who assist you.

You can join an association to become a reputable travel agency. This means you can gain trust because you will get all the benefits because you have joined an association. Depending on your country you can choose from various associations to join. You also need be eligible to obtain a Air Travel Organisers Licensing (ATOL). Otherwise you can not sell flight tickets. Then you can only sell ground transport and accomodation. This means you will leave lots of money on the table if you do not sell flight tickets.

Sell reputable products.

It is plain to understand if you do not have something to sell you are not running a travel agency. You need to make a list of reputable brands and ask their permission to sell their products such as flight tickets, accomodation, transfers and even ground transportation. More established operators will have lots of requirements if you want to sell their brand products. In the begining your pecentage of the commission will be lower than those big time travel agencies who have been around for years. Then you have to sell lots of units of package holidays to get the return on investments. Then you need to negotiate with the right channels and sources to get a good deal. This is not all, you will have to maintain a good relationship with companies and customers and grow with the market trends to keep up with the competition.

Specialize in a niche.

When you are starting out you might want sell all the company’s brand to every traveller. Finding the right segment to offer tailor-made products which fits the budget and the needs of the customers can generate you lots of profits. You need to specialize in a certain niche such as package holidays or city trips in America, Australia, Canada or Europe for example. You will label your self as an expert and gain more trust from customers. Set your travel business apart from others. Try to find that gap in the market and serve to the right targeted market. If you like vistiting museums then you must have visited lots of museums over time. This will give you the idea to sell museum tickets plus sight seeing trips in the cities like New York, London or Paris.

How to maximize your floor space?.

To make the customers feel comfortable on your store’s floor then you need to create a vibe that is pleasant. How can you do that?. With lights, displays and using colors in your interior that gives the customers the idea that they have come to the right spot for the right goods. Lots of enterpreneurs started small. I mean in a small store selling their products. They have survived the first term of 5 years generating profits by not rushing.

What about the outside of your store?.

If you have a small space to make money with your shop then it means that you have a small window too. Anyway in a busy street you can not attract enough customers as a big time store with a lots of floor space and lots of displays. To generate money with a small floor space you need to be a magician. Let’s be honest, the image of a small shop is often not that of an allure as a big shop with the right type of light, displays and the right type of background music. When a shop have large windows it means that natural lights can enter your store and this will save you money too.

Place displays where the buying transactions happen.

Point-of-sale is the exact spot where the buying happens. When the customers come to your store then they search for the goods they want to buy and they pay at the counter. At the counter you can place displays where you can generate extra sales. At the supermarket for example you will see when you stand in the row that you eye sight the chewing gum, lollypops and cigarettes. When a hungry buyer come to the supermarket to do the shopping to cook dinner then this person will buy a Snicker to stop the hunger.

In store branding is a good option.

Marketing your store’s brand when customers come to your store is a good option. When your store’s floor is not that big. You can choose to put small items near the area where customers buy. Then online giants are a big threat to your shop because when people see your products in your store. They will go home and turn on their computer to buy from a big time site like AliBaba. Then it is an option to offer QR code with discounts to buy from your website when the customers go home. Also delivering goods to the door is a great way to attract customers.

Give the customers the chance to feel comfortable in your store.

People come to buy but this might be at their free time or regular thing to do foodshopping. Some people do not have the time to look around and others have plenty of time to look around. Give the customers the time to look around. Small spaces might cause claustrophobia. So having a relevant space to navigate through your store is a great way to attract customers. If people feel comfortable they will come back for more. Adding extra value to your store’s salesfloor can be the shelves and displays. It can not be said too often how important the shelves are to save space to make your store attractive.

Do not make the space overfull.

If your store space is not too big then you have be wise to have lots of shelves depending on what you sell. To make your floor more spacey then it is one of the essential things is having lots of shelves. Placing racks can be an issue when you do not have enough space. Especially when it is a clothing store. If you place lots of clothing racks on a small salesfloor then this might look like you are sloppy and do not care about the customers who are looking for a comfortable shopping experience. If you have a product variety then place each product of every colour on the shelves. Do not place products too close the entrance. This will discourage the customers to enter your store.