To make the customers feel comfortable on your store’s floor then you need to create a vibe that is pleasant. How can you do that?. With lights, displays and using colors in your interior that gives the customers the idea that they have come to the right spot for the right goods. Lots of enterpreneurs started small. I mean in a small store selling their products. They have survived the first term of 5 years generating profits by not rushing.
What about the outside of your store?.
If you have a small space to make money with your shop then it means that you have a small window too. Anyway in a busy street you can not attract enough customers as a big time store with a lots of floor space and lots of displays. To generate money with a small floor space you need to be a magician. Let’s be honest, the image of a small shop is often not that of an allure as a big shop with the right type of light, displays and the right type of background music. When a shop have large windows it means that natural lights can enter your store and this will save you money too.
Place displays where the buying transactions happen.
Point-of-sale is the exact spot where the buying happens. When the customers come to your store then they search for the goods they want to buy and they pay at the counter. At the counter you can place displays where you can generate extra sales. At the supermarket for example you will see when you stand in the row that you eye sight the chewing gum, lollypops and cigarettes. When a hungry buyer come to the supermarket to do the shopping to cook dinner then this person will buy a Snicker to stop the hunger.
In store branding is a good option.
Marketing your store’s brand when customers come to your store is a good option. When your store’s floor is not that big. You can choose to put small items near the area where customers buy. Then online giants are a big threat to your shop because when people see your products in your store. They will go home and turn on their computer to buy from a big time site like AliBaba. Then it is an option to offer QR code with discounts to buy from your website when the customers go home. Also delivering goods to the door is a great way to attract customers.
Give the customers the chance to feel comfortable in your store.
People come to buy but this might be at their free time or regular thing to do foodshopping. Some people do not have the time to look around and others have plenty of time to look around. Give the customers the time to look around. Small spaces might cause claustrophobia. So having a relevant space to navigate through your store is a great way to attract customers. If people feel comfortable they will come back for more. Adding extra value to your store’s salesfloor can be the shelves and displays. It can not be said too often how important the shelves are to save space to make your store attractive.
Do not make the space overfull.
If your store space is not too big then you have be wise to have lots of shelves depending on what you sell. To make your floor more spacey then it is one of the essential things is having lots of shelves. Placing racks can be an issue when you do not have enough space. Especially when it is a clothing store. If you place lots of clothing racks on a small salesfloor then this might look like you are sloppy and do not care about the customers who are looking for a comfortable shopping experience. If you have a product variety then place each product of every colour on the shelves. Do not place products too close the entrance. This will discourage the customers to enter your store.
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