Simply advertising such as sending out e-mails would not convert. This is also a simulating method to make your prospects at your offer offer. You need to find the customers who are looking for a certain product at a certain time. It is like selling cool drinks in Africa or India. Because you have a store does not mean that people will come your store or your site automatically. These are some things you can do to convert leads into customers.
Offer somethings for free.
It is a known fact that people like free stuff. There are big companies like Coca-Cola who introduce new versions of their soda to that thirsty audience. They give free samples of their drinks such as Fanta mango/orange or Vanilla Coke for free at stands on locations. They have set trends to give free samples. Without customers knowing what they can buy they will never convert. No matter what free stuff is a great way to convert leads into customers. Shampoo and perfume brands for example. These companies offer free stuff at stores to try. It is not always how much your free stuff is worth, but people are curious to know what can help them out.
Ask your prospects to convert.
Offer a time-sensitive offer or a discount. And ask if the customers know what the advantages of your prodcuts or services are. Good lead is a good lead. Then you know prospects are interested and get them to convert through your sales team or sending these people offers that they need. The competition is out there and you need to compete with them and get the customers to buy from you. It needs some sort of action and approach through the phone, e-mail or Skype.
Provide information about your products or services.
Customers are web savvy nowadays. They can find information about the products they before they convert. You can give information about the products or services through the TV, Radio and the news papers. These conventional methods of informing people to buy your products have a great potential. Once you have generated a lead you can inform further about your products to get prospects to know more about the products or services.
Follow-up the prospects.
If it is through your website you got the e-mails of the prospects. Then you can send e-mail to ask their telephone number to get in touch. Then your sales team can approach the leads to convert. The personal contact with the sales agents will give the leads an extra boost to convert. The people will get to know more of what they are going to buy. More information about warranty and once the leads are willing to convert then you can stimulate them buy more products.
Do not make your prospects wait.
The leads are a hot commodity. The interest in your products or services are shown by the people who are waiting to buy. The interest might dissapear after one hour of you do not approach your leads soon as possible. They might go to your competitors when they can not wait. Lots of companies have chatbots nowadays. The people in a hurry can proceed to contact through the chatbox for more quicker satisfaction.
Keep the leads warm.
Once the leads are generated through the e-mail then you can call after 10 minutes. Then you can find out if the prospects are willing to buy and state through the phone what the products or services you sell have a value what the customers are looking for. To keep the leads warm you can ask if they want to subscribe to your company’s newsletter. The first steps are made by the customers to show interest in your products.
Pay attention to the customers.
This is when hungry buyers are looking for the products they need. Once you have generated a lead then approaching them and get their attention to get more familiar with the products you sell. People in need can act quickly when you find a relevant products for the right prices. They have a certain budget in mind and you can find out exploring their needs what products fit their needs. It is proven 50% of the customers are not ready to buy although they have showed interest.
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