If businesses like Coca-Cola and Nike do not research what people think about their businesses then they did not got that image what they have now. To find out what customers think about your business you can do several things. Image plays big part nowadays. If your brand name's lettertype do not appeal to your targeted audience then you might leave money on the table.
Organize a survey online.
There are lots of sites that you can turn to get this done. Such as Swagbucks.com, Neobucks.com or Ciao.uk.com. You can find out what is your company missing out. Why the customers buy from a other business owner than you. You can find out about your packaging and delivery. If the customer service is friendly or the website is user friendly.
Turn to a marketing research firm.
Marketing research firms go out on the street to get information about products or companies. They have skilled workers that have communication skills to talk to people on the street to get information. They record all the information with surveys and they can hand out samples to get an idea if the flavour is different from the competition. This can save you time if you outsource these tasks to a marketing research firm.
Give out discount coupons at stands on location.
If you own a soda brand then you can give out samples to taste to customers on location. You can get to know why they rather buy your soda or competition's soda. If you own a shoe brand then you can find out on location which sports personality you should sponsor. You can create a survey online to find out what customers want you to improve. Why they are saying this.
Get an idea why people are buying from you and why not.
If your business' name is spreading word-a-mouth then you can organize an annually meeting with prospects to find out why they are want to buy from you and how you can generate more profits. Especially if you are a B2B company. Then you can pick up the phone and dial prospects numbers and find out more information why they have not converted yet.
Organize a contest with prizes for a survey.
If you organize a contest to give out prizes in return for a survey. This is often online. You can send out through mail too. Print flyers and be colourful and show the people the prizes and get them interested to get involved in your company. Or you can organize a bingo and give out prizes that you sponsor to get people's idea about your business in return.
Organize customer interviews.
You can ask for prospects Skype address or phone number to get idea of the image the customers have about your business. If you own a sneaker store. Then of course you have a website this means you can keep a sales records to find out what people often buy and what budget they have and if the upsells are in what demographics. At the end of the day it is all about the profits.
Start a conversation.
You can start a conversation to find out what the customers need to be changed and what they likes your products. Listen to customers closely. If it is about your business' image then start a conversation about this topic. And dig deeper into aspects that concern the matter. Get more details about a specific topic. These conversations give you idea how your company is preceived by the customers and what they are expecting to get when they step in your store or visit your site.
Ask your customers why they are not buying from you.
It might the price, location or even how the products look like. If you are a supermarket owner. Then you know that there are more supermarkets in your city. If it is the location people do not care about that extra 10 cent or 50 cent if their need is satisfied within 15 minutes. Then you know you need to find out if there are people from other locations come to your store.
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