Checklist for improving your business.

It is a matter of fact that you want to make lots of money from day one of your business. But is this realistic?. If you starting out you can map your business, if you have the proper vision to to take action for the next 10 years, 20 years or even 30 years. You need to adapt to new trends to be effective and save time and money. You can not imagine this new age that you can do business without a computer or a cell phone. I have found this information that I would like to present to you. These few points will help you improve your business in due time.

Keep a record of finacial status.

There are small businesses that have a overview of financial records. Daily cashflow, liquids and of couse the turnover and costs. Nowadays you can find a project management software to keep your bookkeeping intact. This means that you know what you are doing and you can plan ahead to focus on improving your business to grow. 

Be effective when marketing your business.

Do not overlook the conventional marketing methods like newspapers, radio or TV. Also you can market your business by printing out flyers handing it to people on the streets or delivering into their post box. If you have a budget in mind then plan your marketing activities within the borders and do not fall for get into hall of fame fantasies. There are marketing firms that offer your good deals if you want your soda brand to get a name. You can promote your products with Adwords. 

Set realistic goals.

If you are going to launch a clothing brand then do not expect that you will be the next Tommy Hilfiger within 5 years. There are competitors you need to set your brand apart from others. How are you going to do that? First of all your brand name and logo need to be catchy. Who are your market?. And what type of profits are you gaining? What is your production cost budget? And what are you willing to spend on marketing?

Keep a close eye on the market trends.

What are the ups and downs that move your crowd?. If the flavour of the regular Coca-Cola is not enough for the current market then they can get Vanilla Coke or Cherry Coke. If you want to fight the competition then you need to be unique. If you want to get a piece of the marketshare then you need to appeal as the trends are set by your favorite sport persona, actor or pop star. If people's favorite rap star wear Gucci or Nike then no doubt a 16 year kid from The Bronx, New York is going to wear that too. 

Present your business to get people a clear idea.

When people walk into your store they will know what you are selling and what types of prices you charge. There are low budget supermarkets that do not unpack their goods out of packaging and the price is relevant. Then there are supermarkets that offer real smooth looking displays and customer service. The employees who work in those supermarkets are often more skilled and the prices is higher than discount supermarkets. People who live in a discount supermarket area will do most of their foodshopping at that supermarket. But image matter. See back in the days you can tell a punk rock fan from a country music fan. 

Focus on generating sales and upsells.

Start a conversation to find out the needs of the customer. If you are worker at a shoe store then give the customer the chance to look around. Do not breathe in their neck. People feel uncomfortable if they feel like they are constantly watched. Approach the customers after you get a the idea they can not make a decision. Some people have the money but can not make a choice. Then you can solve their problem to satisfy their initial need. If they came for a pair of Nike Air Max 95. Then you can ask if they need Nike Air Jordan sport socks too.