We are all unique and we all have different needs and we can not be all treated the same. That is also with the customer's approach. If you are salesman then you know that cold calls can not be dialed at any moment of the day. After prospecting you need to approach the customer at the moment they find okay. You have many possibilities to connect with the customer. You can connect through the phone, social media, e-mail or even video calls.
It is not okay to only reach the customers when you want their money. You are the care taker. Their problem is your problem. You must feel their need to satisfy it. Just place your self in their shoes. You do not want to be treated like another number, but as an individual that breathe and live under the same sun as the customer. Through listening and taking closer look at the market and it's trends you can generate profits for a long time.
Start a consumer-centric conversation.
When a customers come to your store. You need to give them a chance to look around before you attack them with your sales pitch. Talk to the customers about brands you sell and do not overdo the task of guts and glory about your store. Give the customers the reasons to give their opinions and ask if they could not find the products they are looking for else where. You are going to help these customers out and that is your main goal. Offer information about alternative products you sell and give them price indications.
Show the customers that you appreciate them.
Your profits come from the customers and that is the main part. It is matter of fact that you need tobuild a good relationship with your customers to maintain your business for a long term. You have plans to expand that means that you need more customers. To attract clientele you need to be honest and help them out. You are not the only sea in the fish. If you want to a marketshare then you need to make the customer feel comfortable with your brand or coming to your store. You can send holiday wishes to your customers and give discounts to generate more sales.
Appeal to your customers in a soothing manner.
If you are an owner of the clothing brand then your catalogue exsits out of also out of baggy pants, hoodie sweaters, baseball caps and of the streetwear clothing. Then you need to connect with you customers making ads to show on Youtube.com for example with rap music in the background and hip hop models wearing your clothing. This way you catch the attention of that part of particular market that might be interested in your streetwear clothing. If you sell a exotic soda drink then appeal to the crowd in your television ads showing them the paradise you bring with your flavours of soda.
Give your sales pitch a personal touch.
You can ask about where a customer lives or what kind of car this person drives. Do not be rude sell in a agrressive manner. You are regular person just as the customer. It is mutual benefits when it comes to buying and selling. You need the customer to sell them the products they need and you get paid for this. If you are not careful then one by one might be dissapointed if you are only after the customers money. You do not have to rub it in. They know that and they know that you know that they need your help. The sales pitch can contain a personal touch.
Offer a reliable customer service.
Go that extra mile for the customers. Give them a piece of mind that they wish after purchasing your products or services. You need to make the whole staff dedicated to the tasks that are delegated to that certain department. You need happy customers. Help them out when they are in trouble. If customers come after buying your products with a complaint then offer them alternatives. Gift cards for example. You also can give discounts on their next purchase. You should not be available when you want to generate profits but also after sales is also a part of the job.
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