How to find the right wholesale supplier for your small business.
To find the right wholesaler you can compare the directory of wholesalers either online or ask quotes for the products you need. The tricky part is how reliable your wholesale partners are. It is not always the low prices but relevant quality they supply for the relevant prices. Also the delivery cost can add up if you are not located in the region of supply of the manufacture of the wholesaler. It is already an advantage if you know what products you are going to sell and you can do specific searches either online or through the phone directory such as Yellowpages.
Get an clear idea of your distribution channel.
There are several ways to get products from the wholesaler to the retailer. Not all the distributors serve the same type of markets. If you know the detailed information about the supply chain then you can easily score the right products for for the right price. There are 4 types of distribution channels. First one is the manufacturers. The second one is the exclusive distributors. The third one is the regional distributors and the last one is the jobber. These are all different type of suppliers serve various types of markets. If you just starting out a regular store in the begining you will pay higher prices because you do not buy large amounts and once you scale your business to a larger size then you will get relevant cheapers prices.
Get quotes from manufactures first.
To get more profits you can remove the middleman such as the local wholesaler and contact the manufacturers Once you have proven to the wholesaler about your company's assests you will get to work with those large companies. You might want to ask to become the local agent. If you are starting a clothing store then it is not easy to get an agentship but if your have several branches and you can easily get sell brandname products for large companies like Nike, Adidas or Puma. If you are a small business the manufactures will refuse to supply to you or offer an agentship but if you are a company like Footlocker or America Today then you can buy directly from the manufactures.
Make a first good impression when you contact the wholesaler.
Make contacts with the wholesalers and this you can do through the phone or e-mail and get further information about minimum order requirements, the unit prices and delivery costs. You might want to get more details through the phone to make the contact more personal and give a human touch. Give the wholesaler a true size of your business. Do not make a make a big time hustler impression. Be honest to let the supplier know that you are doing research to obtain products for your business and you are going to reach other wholesalers who supply the same need. This will stimulate the distributor offer you lower prices even you have just started out.
Attend a tradeshow.
On these occasions you can network with the supplies and get quotes and further information on the product's features and new trends. On these tradeshow you can find out what the new products are on the markets and what the upcoming demands are. Tradeshow in China and Hong-Kong will give you an idea of the most popular products that sell very well online and offline in the regular stores. Do not restrict your reach to the local suppliers and if you stating a supermarket if you live in Germany do not be shy to not to sell soda's as Dr.Pepper Creamsoda's, Rootbeer or Canda Dry ale. This will give you an advantage of separating you from the everyday competition.
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