How to generate more sales?.

If you starting out a business online or offline then you need to know your targeted audience. This means attracting new customers and keeping the existing customer base intact. How you can do this?. To do that you need to know your market. In due time you need to expand. The existing customer base will talk to their contacts word-a-mouth about your products or services. If you leave a good impression then you can gain more customers focusing on generating more clientele to generate more profits and growth.

How to keep exsisting customers.

To keep exsisting customers you can offer discounts and this is also to attract new customers. When a person comes to your store and see that washing powder is sold with 2 dollar discount. Then this person comes to your store looking for washing powder will for sure buy this brand and tell it to their family too. There is also the possibility that this customer not will buy 1 maybe 2 or more to save time and money. To build a loyal customer base offer a reliable customer service such as chat or phone service. This might be better if you give the customers the chance to call you toll free to solve their problems. Build a good relationship with your customers. This means sending them new information about your new or exsisting products. And sending them new information about improved products. If you know that you are not running a business by your self then involve the employees to get more sales knowledge and skills to get the hang to generate more profits.

Keep a close eye on the competition.

In the first case when you starting a business think about the issue why they want to buy from you. You are not the only fish in the ocean. Or the biggest elephant in the jungle. There are more business men who are doing the same. When you are going to start a business then get a good pre-vision of the costs and profits. Do a marketing research. Also you are an exsisting business then you need to know what the customers are looking for. To do this you can hire a marketing firm to research what products are selling the most and what don't. Look at sites like Swagbucks.com or Neobucks.com. They are looking for people to do the surveys and they pay a fee to people who are working for them. These sites are inevitable for big companies like Coca-Cola or Nike. Be competitive with pricing and image. If you are going to open a clothing store then think about what the competition's names are and separate from them naming your self with more attractive name. 

Separate your self with more competitive products.

Branding is an important issue. If you offer expertise to stand out like Shani Davis on ice skates. Then you are willing to be that duck in the pond that gets more attention then others. Branding considers your added value and the know-how. Train your employers constantly to keep up with the trends in the market. Either you generate more sales with discounts or you separate your self with a better products than the competition with more features for a higher price. To generate more profits is your main focus. This comes along with the maintain a brand image. The lettertypes you use to write your brand name and service you offer to your existing customers. Promote your products with coupon codes if you do business online or send out flyers with discounts through post and deliver it door-to-door to attract more customers. If your products are cheaper than the competition then you will get lots of customers, but if your products have more features or a unique taste if you are selling ice cream for example then customers will come.