When you go out shopping for sneakers Nike is not the only elephant in the jungle. Take for example, Puma, Adidas, Fila and Reebok. There are plenty of choices to spend our money on. What makes a brand one-of-kind and what makes you make the brand choices you make?. How much success your brand will have depend on what make your brand valuable and authenic. It also depend on how the core value is bought to the market with communication and marketing methods. You can succeed once you show how valuable your brand is by offering products' prices relevant to the quality.
How can we define brand values?.
The fundamental values of a business such solidarity, social responsibility, self accountability, environmental awareness and diversity can be the image why your loyal customer base might want to buy from you. These core values will project your brand's identity to the targeted market. Your brand values should reflect and deliver a message about your business. The values must be honest and implemented throughout the whole brand's strategy.
How come that brand values are important?.
A business should fully understand the values and guideline principles and they should work from day to day keep these intact. Where the competition is fierce and having values to showcase to your crowd can make you succeed and separte your brand from others. A study shows that our lower-brain negotiates wheather buying a product or not. Quality sells and the image too. We all know if the big names like McDonalds, Coca-Cola, Nike, Apple or Starbucks sell that quality which we are fund of.
The values can make your business grow.
Just imagine if a retired 70 year old fellow is bored and at the daytime he refuse to sit around chin-wagging and sipping coffee the whole day. If you as a strawberry farmer offer this fellow a job in the season when you pick strawberries. And you know when you let these old chaps do the job this will give your customers the idea that you make these oldtimers involved in the society. Or a 18 year old student who has vacation in the summer period. You can offer a job in your flower farm to make the student pay-off the student loans or buy that Nike Air Max. Soon or later the customers will know about your business values and where you got your employees from and how fair you do business.
Examples of the brand values of famous companies.
Let's take a look at some popular brands that have manifested their values to attract big time profits and a loyal customer base.
Burger King: Teamwork and family oriented, Excellence and respect. These brand values are expressed through the vibes they set from day-to-day operations. The employees are value their working ethics and bond with each other as a family. Let's be honest where can you find a meal for about 10 dollars if your family want to eat out and there is no time to cook.
Tesla: The name Elon Musk can put his mind to any realistic thing and achieve it. He goes beyond boundaries with SpaceX, he sold Paypal.com and issues like respect, elevation and learning process nothing new to him. The people who are working Elon Musk are not afraid to take risks and they have set of values that they put into practice.
Nike: Nike's is power is to set trend and offer products to the world throughout sponsoring world's famous atheletes and showing how innovative their products are. Sub-cultures like the hip hop scene is fund of this brand. They have a slogan "Just do it". The word inspiration is one of their core values they influence the young world with.
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