It is easy said than done to say with a passionate and experienced sales team can have your company sales generated like it is money growing on trees. There are lots of factors involved to have your sales team working for their bonuses and making their boss rich. There are lots of team work and patience needed to work with each other. Also there are training programmes and staying up-to-date with all the trends that is coming up and happen now is also few issues you need to keep your eyes open on.
When is the perfect timing to build a sales team?.
If you are just launching a product there is lots of promotion needed and what you can do is to think about how successful this product is going to be after promoting for a certain time. It is for sure without promotion that your product is not going to sell like Coca-Cola or Nike. You need to find out what your targeted market is. To find out you need to do a market research. Depending on the product you can give out samples if it is soda or candy brand you can offer taste tests. It is not always known to businesses that is starting out is risky. Especially when you lend lots of money to build a sales team and not launching a successful product. Depending on size of the company you can launch a sales team or outsource the sales department to generate sales through the phone for example.
What skills must your sales representives need to posses?.
If the sales person has affinity with your company?. For example hiring a sales person who is experienced in selling shoes at a sportswear store can become at your streetwear store the manager. So the sales person who you are going to hire need to have relevant sales experience. Or if you have a large company then you can train your sales people with extra knowledge to put into practice. These sales people must have the communication skills to be a team player. Also a good dosage of humour and patience. Realize if the sales person is going to be loyal to stick with your company for a long-term. You can find out what the sales person motivates. Is it the money?. Or the pure sales results this person fights to get.
What are skills are needed to sell?.
For a new sales person is not easy with good manners, charm and patience to sell like a 10 years experienced salesman who constantly sold stocks through the phone for example. The sales person should have the sales DNA such as knowing the terms like turnover, added sales tax and also be involved in the company's ethics. They must meet the sales target.
They must be good story tellers and be active on social platforms.
The sales persons must be telling stories to sell. For example about ex-customers experiences with the products of your company. Why your product is different from other brands. What the advantages of this product is why it is easy to use and if it is a soda brand what flavour is most sold and why?. The sales persons must be active on the social platforms and communicate through e-mail in a proper manner. Site like Facebook is a huge site with lots of users. This is a source that the sales team can not leave untapped to generate sales.
Listen to customers need.
The sales person need a good dosage of active listening skills. They need to concentrate on the problem what the customer has. These customers need help to make their life easier or just on the emotional level to feel satisfied. The customers have a budget and they are willing to spend it for the right cause. It is up to as the sales person to stimulate the customers to buy from you. Money is not always the issue depending on what type of customer it is. Through listening you can explore the customers pain point and you can get a sense of the what need they have.
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