Friday, April 22, 2022

How to make your digital marketing campaign successful?



Who can go around the Information highway nowadays?. This is a huge source of potential for the businesses nowadays. I am online since April 2007. I am learning how to do business online and offline and I am sharing with you what I have learned. To sell is marketing an issue what you have to consider as a serious factor. The social media is winning terrain, Google ads and sites like ebay.com are gaining huge profits. To market a product you need to know the prospected market and the segment. First of all you need to know if there is a gap in the market which you can exploit without risking you customer base.

Market to the prospected segment.

You know people want information to digest. To offer help to those hungry people who are looking for information. You need to offer help to solve problems. If a handyman is looking for information about a hammer then you can write an article and post on article sites and redirect to your site which sells hardware. If you are not the owner of the site you can sign up to affiliate sites and sell these products by commeting on blogs or writing articles. Also you need to know where your market is. If you sell t-shirts of pop idols. Then sites like youtube is the place to market your products. You can upload a video of the pop idol and put the link in the description which redirects to your online store that sell t-shirts of the pop idols.

Buy Facebook traffic.

This giant is a Godzilla and giant amongst giants online. There were in 2020 2 billion users on this site and there are 6 million advertisers looking for to make money online. You can buy targeted traffic online. Set up a page and boost your post to the audience in USA for example. You can choose to market a certain demographic. If you are web savvy you can exploit this traffic source for your business to get lots of traffic. You can buy traffic from 10 usd for about 376 to 500 visitors depending on the market you want promote to. 

Use mobile marketing to gain more profits.

You know smartphones made a statement with selling more than bicycles in Bejing. You know that country called India right?. The whole India is depending on that smartphone and there are various sites making money with doing business in India. If you are indian and you are online to make that desired buck. Then you can try mobile advertising on facebook or twitter for example. If you are an app developer and you want to promote your java games for example then countries like India, USA and China are the targeted countries. 

Use Adwords and landing pages.

If you are an affiliate then you know the impact of the keywords. With Adwords you can choose from most searched keywords and buy clicks. The most searched clicks are the most expensive and you can put your money to buy clicks but if you are new online then try free methods. It is kind of risky to put 300 usd to buy traffic from Google Adword. Because there are lots of click fraud. Do some background research about promoting your products with Adwords. I suggest not buying traffic bots because these traffic sources are not laser targeted traffic such as Google Adwords. 

Keep a record of your ROI (return on investment) on your advertising campaign.

To have a clear idea to see if the investments on ads are rewarding you need to track the returns. If a campaign is not profitable as you expected then stop and promote another product. If you are online for awhile and you are looking for a way to make money with affiliate marketing then you might heard of the site called Clickbank.com. This site sells various products you can promote as an affiliate. This means promotion is everything. There might be the situation that you are lucky but knowing where the targeted market is and who that is, is the key to win the game of making money with Clickbank.  

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