To start a business you have to sell a product or a service that help the customers out. This means if there is a market with a demand then you can supply to make money for your self and your company. You need to create a product which has a high demand. In case if you do not want to create a product. Then you can buy and sell like a wholesale business for example. This is logic, that you need to buy for a relative low price and sell for a higher price.
Supply the right goods to cover the demand.
There is a real good supply from China nowadays. They have lots of products that is produced by manufactures that created a market oversees to fullfil the demand of various goods. You can go to sites like AliBaba.com and buy wholesale products sell in your online store or brick and mortar store. There are lots of wholesale stores where you can buy goods and sell in your store. If you run a restaurant then you can go to your local wholesale hypermarket then buy goods like fresh meat, fresh fish, soft drinks, beer and other goods.
How big is the demand?
You can do how big the market demand is. In a country like USA there is a high demand for McDonald Hamburgers. Because it is easy for the customers when they go for a day out in the city to do shopping and they feel like getting a bite while doing shopping. Even Chinese food has a high demand. Like a city like New York where people are busy 24/7 they do not have the time to stand in the kitchen. Then who else is our savior other than China man. And not to forget the Italian pizza baker. Where can we get a bite to eat when we are on our way to get home.
How big is your coverage of the market demand.
You also need to do research about the competition. If you have a snackbar in a city with a population of 8000 households. Then you can think about what your coverage is of the market. If the other snackbars are competitive. If they have lower of higher prices than you. And what their annual turnovers are. If they have the same products as you in the product range. If you sell other products than other competitors you might attract more customers. You can set your self apart from the rest by creating demand by selling unique products. And giving discounts.
If the demand is abraod then supply!.
There is a market for ice cream in the tropics such as United Emirates and Africa. For quality ice cream then countries as Saudi-Arabia or United Emirates where you can sell ice cream. If the local factories also produce ice cream then you have competition. You as an American, Australian or Canadian you can bring your Dollars to invest in the business in the tropics or in the dessert. When you exchange your dollars for the local currency then you might be amazed what types of amounts of money you can invest. If you want to begin a business on a large scale then you can buy land and plant for example PineApples and produce juice and sell on the International market.
Conclusion.
If the market has lots of competition then you can still take the risk to do the same as your competitors. But you can supply a demand which is still uncovered. This means when everybody is selling shooting game apps you can create an app which is a whole other game such as adventure game. Either you create a demand by setting your self apart with a unique product or you take the risk.
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